Problem
A new feature ships to every user at once. If something breaks, everyone is affected.
With B2Metric
Gradual rollout: 10% → 25% → 50% → 100%. If anything goes wrong, roll it back in one click.
A/B Testing
Prove every product decision, keep risk near zero
Don't roll a new feature out to everyone at once. Release it to a small group first, validate the result statistically, then ship the winning variant to 100% with confidence.
Three problems product teams face every day
B2Metric A/B Test was built to solve all three at the root.
Problem
“This feature lifted conversion,” people say — but there’s no way to prove it with numbers.
With B2Metric
Statistical significance (confidence intervals) shows the winning variant clearly.
Problem
Engineering rebuilds A/B testing infrastructure from scratch for every test — a huge waste.
With B2Metric
Integrate the SDK once. Your PM sets up the next tests from the interface, no dev needed.
Not button colors — real product decisions
From checkout flows to recommendation algorithms — test deep decisions with confidence.
Server-side A/B Testing
Runs across web, mobile apps, and the backend. No front-end JavaScript hacks — it talks directly through the SDK.
- Not button colors — checkout flows, recommendation algorithms, and onboarding
- All test logic lives on the server — high security, nothing leaks
- On mobile, test instantly without waiting for app-store approval
Traffic Allocation
Split users by segment, set the ratios freely, and open up risk gradually.
- Distribute to predefined segments — premium members, new users, and more
- Set ratios freely: 20% control / 80% new feature, whatever you need
- Rollout mode: every step without developer involvement
Metrics & Statistical Reporting
Track impact on conversion, ARPU, and usage — and prove the winner with statistics.
- Create metrics easily from the interface — no code required
- Reuse a single metric across multiple tests
- Confidence intervals prove the winning variant
Hash-based Bucketing
Every user lands in the same group every time. A critical technical foundation for clean data.
- No “I saw A yesterday, B today” inconsistency
- Consistent user experience and clean data
- Deterministic assignment, stable across sessions
Client-side vs server-side — why it matters
Marketing tools test the interface. B2Metric tests the product itself.
Client-side · Others
- What gets tested? Headlines, button color, imagery, banners
- Who sets it up? Marketing / growth — no developer needed
- Mobile apps? Doesn’t work
- Security: Medium — JS is visible in the browser
Server-side · B2Metric
- What gets tested? Checkout flows, recommendation algorithms, onboarding, API behavior
- Who sets it up? Developer integrates the SDK once; then the PM builds tests
- Mobile apps? Works — instant tests, no app-store wait
- Security: High — all logic on the server
Where competitors stand
Server-side feature testing + statistics + mobile + local support, all in one — only with B2Metric.
- B2Metric: the only local platform, KVKK compliant, local support
- LaunchDarkly: no statistical reporting; expensive at scale
- Statsig: global-startup focused; no local support
- GrowthBook: self-hosted — IT & maintenance burden on you
- AB Tasty / VWO: strong client-side; feature testing is secondary
- Amplitude: A/B module isn’t sold standalone; whole suite required
- Mixpanel: analytics-focused — no feature testing
What does this concretely get you?
What A/B Test looks like day-to-day in your industry.
Fintech / Banking
Does the new loan-application flow (A) or the old one (B) drive more completions?
- Test with 10% before opening to everyone — risk stays near zero.
E-commerce
Does the new checkout-page design lead to more completed carts?
- Roll out to 100% only after the difference is statistically proven.
Mobile SaaS
Does the new onboarding flow increase user activation?
- Server-side testing with instant results — no app-store update needed.
Recommendation Engine
Does the new recommendation algorithm lift revenue per user (ARPU)?
- Backend algorithm testing — something client-side tools simply can’t do.
So, how long does it take?
Integrate the SDK once; see your first test within a week.
SDK Setup
Add the SDK to your backend, mobile app, or website. Docs and B2Metric support guide you through.
- 1–3 business days
First Metric
Decide which metrics to track (conversion, ARPU). Your PM does this in the UI — no developer needed.
- 0.5 business day
First Test
Your first A/B test is configured, traffic split is defined, and it goes live.
- 1 business day
Result & Decision
Data is collected; once confidence is reached, the platform surfaces the winner.
Live in 1–3 days. After that you have an experimentation layer that needs no developer involvement — your PM and growth teams set up the next tests right from the interface.
- 1–4 weeks
Global-grade power, with the edge of a local platform
There has been no server-side feature-testing platform built locally in Türkiye. With KVKK compliance, Turkish-language support, and pricing far below the competition, B2Metric is the first and only local player.
KVKK compliant
Türkiye data-center option and data-processing agreements.
Local support
Turkish-language onboarding and hands-on technical support.
Far more affordable
Priced well below LaunchDarkly and Amplitude.
First & only local
The only platform focused on server-side feature testing in Türkiye.
Tailored to your needs
The product is currently in beta. The model below is approximate; coordinate with our sales team for an exact quote. Beta customers help shape the roadmap and unlock special pricing.
Starter
50–200 employees · 1–2 products
- Monthly flat license, or usage-based on event volume
- Server-side A/B testing (web + mobile)
- Traffic allocation & gradual rollout
- Statistical reporting (confidence intervals)
- Local-language onboarding and support
- Roughly half the cost of comparable LaunchDarkly & Kameleoon features
Enterprise
200+ employees · multi-product setup
- Annual contract · custom pricing
- Everything in Starter
- Multi-product, multi-team management
- Dedicated data center or on-premise (on request)
- KVKK data-processing agreements
- Far below tools like Optimizely; local support included
Questions on your mind
What decision-makers ask most.
Mixpanel is a great analytics tool, ideal for understanding your data. But it isn’t an A/B testing platform. To prove statistically whether a new feature actually lifts conversion, you need a dedicated experimentation layer. B2Metric fills exactly that gap and integrates with the tools you already use.
Amplitude Experiment isn’t sold standalone; you have to buy the full enterprise suite, and its statistical depth is below dedicated A/B tools. If you’d rather not buy an entire suite just for feature testing, B2Metric is a far more cost-effective alternative.
Beta doesn’t mean unfinished; it means we’re actively tested in production with real customers. We turn feedback into product improvements immediately. Beta customers help shape the roadmap and benefit from special pricing.
Integration takes 1–3 business days; beyond that, no developer involvement is expected. Your PM or growth team configures the next tests from the interface, freeing up engineering over the long run.
We offer a Türkiye data-center option and are ready to sign the data-processing agreements required for KVKK. As a local solution, we have a direct advantage here.
Yes. Client-side tools don’t work on mobile — every change waits for app-store approval. Because B2Metric runs server-side, you can run tests in your mobile app instantly, with no app-store wait. That’s critical for iOS/Android onboarding and checkout-flow tests.
Ship your first test within a week
A server-side, KVKK-compliant feature-testing layer with local support — at beta-period pricing.