A Flowly notification channel

WhatsApp campaigns, built into your customer journeys

Name: B2Metric WhatsApp campaigns
Brand: B2Metric

Send personalized, pre-approved WhatsApp messages as a native step inside any Flowly journey — right alongside SMS, Push, and Email, with the same segment logic you already use.

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WhatsApp journey — flow diagram and chat preview

What it is

WhatsApp Business API doesn't send free-form text — by design, every message goes out through a pre-approved template. Inside Flowly, you pick a template, then personalize its variables (a customer's name, an order number) with either a static value or a field straight from your user data. The WhatsApp step lives in the same visual journey editor as every other channel — audiences, segments and behavioral events flow in directly, with no separate integration or CSV import required.

How it works

01
Choose an approved template
WhatsApp Business API only sends pre-approved templates, not free-form text — pick the template that matches your message.
02
Personalize the variables
Map placeholders like customer name or order number to a static value or straight from your user data.
03
Drop it into any journey
Connect the WhatsApp node after a Trigger, a Check Condition, or a Wait step — no separate integration needed.
04
Launch and track performance
Node-level metrics show how this exact WhatsApp step is performing within the journey.

Where it fits in a journey

A WhatsApp step can follow a Trigger, a Check Condition, or a Wait — and every journey must end in a Notification or Action step, so WhatsApp is a valid finish line too.

Comes after

Trigger
Check Condition
Wait

Can lead to

Check Condition
Wait
End

EXAMPLE — FROM THE DOC

Letting the condition itself define the audience

Any User
Check Condition (profile + behavior)
TRUE branch
WhatsApp
End

No segment has to be pre-built — the condition itself decides who qualifies for the WhatsApp message, evaluated in real time.

Why teams use it

One editor, every channel
WhatsApp sits in the same journey builder as SMS, Push, Email and Bonus actions — no separate tool to learn or maintain.
Segment logic you already trust
Check Condition reuses the exact same filtering logic as B2Metric Segmentation — nothing new to learn.
Real-time or scheduled, your call
Trigger on a live event, or run WhatsApp steps as part of a daily, weekly or monthly recurring journey.
Delivered through trusted partners
WhatsApp sends route through third-party delivery providers — integrations with Infobip and Telesign are underway today.

Built for

Companies with high message volume and behavior-led communication needs get the most out of the WhatsApp channel — especially teams already running push/SMS/WhatsApp/email together in the same journey.