Segmentation

Gain macro insights with micro-segments.

Name: B2Metric Segmentation
Brand: B2Metric

Divide your users into micro-segments based on shared behavior patterns — then deliver tailored experiences across every channel. Define an audience once and let behavioral signals keep it current.

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Stop segmenting by hand.

B2Metric automates the work of slicing huge volumes of user data. Stack the traits, events and predicted intent that define an audience — the segment counts itself, live, and keeps refreshing as people cross the threshold. No more exports, no more stale lists.

Combine attributes, behavior and AI scores in one rule set.

Membership recalculates in real time — never a manual refresh.

Save it once and reuse the same audience everywhere.

Automated segmentation, meet RFM.

What sets us apart is the seamless blend of automated clustering and classic RFM analysis. Every customer lands in a cell by recency, frequency and monetary value — so you can instantly spot high-value segments, read behavior patterns at a glance, and tailor campaigns to exactly the group that needs them.

Surface Champions and Can't-lose customers automatically.
Catch At-risk and Hibernating users before they're gone.
Turn any cell into a targetable, living segment.

One person. Every device. One profile.

We stitch device IDs and user IDs into a single identity, so one customer is counted once — not three times. Event data captures every interaction inside your product, and custom user properties layer on demographics, preferences and lifecycle stage. That unified profile is what every segment is built from.

Cross-device identity from device & user IDs.
Rich event streams from web, app and server.
Custom user properties for any attribute you track.

Build it once, target it anywhere

A segment isn't a dead-end export. The same living audience powers every activation surface across B2Metric.

CRM campaigns
Drop a segment into an email, SMS or push campaign and let it refresh on every send.
Journeys
Branch Flowly journeys on segment membership — entry, exit and wait-until in real time.
App push
Target in-the-moment notifications to a living audience instead of a static export.
A/B experiments
Hold out, target or split any segment to measure true incremental lift.