A Flowly notification channel

SMS campaigns, built into your customer journeys

Name: B2Metric SMS campaigns
Brand: B2Metric

Send personalized, instant SMS messages as a native step inside any Flowly journey — right alongside WhatsApp, Push and Email, with the same segment logic you already use.

Get Started Free Book a demo

SMS journey — flow diagram and message preview

What it is

Unlike WhatsApp, SMS doesn't require a pre-approved template — it's free-form text. Inside Flowly, you write the message and drop in placeholders like {{name}} to make every message dynamically personal for each recipient. The SMS step lives in the same visual journey editor as every other channel — audiences, segments and behavioral events flow in directly, with no separate integration or CSV import required.

How it works

01
Write your message
SMS is free-form text — no pre-approval needed, just write the message your audience should get.
02
Personalize with placeholders
Drop in placeholders like {{name}} to make every message dynamically personal, mapped straight from user data.
03
Drop it into any journey
Connect the SMS node after a Trigger, a Check Condition, or a Wait step — no separate integration needed.
04
Launch and track performance
Node-level metrics show how this exact SMS step is performing within the journey.

Where it fits in a journey

An SMS step can follow a Trigger, a Check Condition, or a Wait — and every journey must end in a Notification or Action step, so SMS is a valid finish line too.

Comes after

Trigger
Check Condition
Wait

SMS

Can lead to

Check Condition
Wait
End

EXAMPLE — FROM THE DOC

Recurring re-engagement for quiet users

Segment
Check Condition (no login in 7 days?)
TRUE branch
SMS
End

The journey repeats weekly — every week, the segment is re-checked and only users who are still inactive get another SMS.

Why teams use it

One editor, every channel
SMS sits in the same journey builder as WhatsApp, Push, Email and Bonus actions — no separate tool to learn or maintain.
Segment logic you already trust
Check Condition reuses the exact same filtering logic as B2Metric Segmentation — nothing new to learn.
One-off or recurring, your call
Trigger SMS on a live event, or run it as part of a daily, weekly or monthly recurring re-engagement journey.
Delivered through trusted partners
SMS sends route through third-party delivery providers — integrations with Infobip and Telesign are underway today.

Built for

Companies with high message volume and behavior-led communication needs get the most out of the SMS channel — especially teams already running push/SMS/WhatsApp/email together in the same journey.