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Case Study · B2Metric & Aksigorta

Transforming Insurance Growth with Predictive AI Intelligence for Aksigorta

Aksigorta, one of Turkey's leading insurance providers, collaborated with B2Metric Adaptive Learning to enhance customer intelligence, optimize policyholder journeys, and strengthen fraud prevention capabilities.

By leveraging advanced AI models and automated analytics, Aksigorta improved claim accuracy, accelerated fraud detection, and built a smarter retention framework that ensures both customer satisfaction and operational efficiency.

Aksigorta
  • +25%

    Increase in Cross-Selling & Upselling

    Data-driven segmentation identifies high-propensity customers and increases conversion.

  • +20%

    Increase in Digital User Retention

    Make your users stay active for longer, provide higher engagement, and greater return on investment.

The Aksigorta mobile app
  • Smarter Customer Intelligence

    Unified customer, policy, and behavioral signals power a single, predictive view of every policyholder — informing retention, cross-sell, and risk decisions in real time.

  • Adaptive Learning at Scale

    B2Metric Adaptive Learning continuously refines Aksigorta's models as new data arrives, keeping fraud detection and propensity scoring sharp as customer behavior evolves.

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