Case Study · B2Metric & Allianz

AI-Driven Insurance Intelligence

Turning data into deeper insights to deliver the right protection, at the right time, for every customer.

360° Customer Understanding
Unify policy, claims, interaction and external data for a complete view of every customer.
Smarter Risk Assessment
Leverage AI to predict risk more accurately and improve underwriting decisions.
Better Retention & Loyalty
Identify at-risk customers early and take proactive actions to increase retention.
Optimized Campaigns & Cross-Sell
Deliver personalized offers and recommendations that drive engagement and growth.

Understanding the digital customer journey from start to finish helps increase focus on bottlenecks in conversions.

Solution

To reveal the most accurate customer segments and offer tailor-made products, campaigns and pricing for each customer.

Customer Churn Prediction
Maximize customer satisfaction with actions for customers who are likely to churn, and offers to loyal customers.
CLTV Optimization
Increase Customer Lifetime Value and reduce marketing costs with highly accurate AI predictions and effective BI reports.
Product Recommendation Robot
Increase your acceptance rate by making offers and campaigns with AI-based predictions.

ROI's

50%
Uplift in Efficiency
We made it possible to analyze customers with effective BI reports.
30%
Increase in Conversions
We've increased CMRs with full analysis of the customer journey and actionable insights we provided.
21%
Increase in Cross-selling
We increased cross-selling and up-selling thanks to our offer recommendation robot working on targeted offers.

Contact Information

Onur Kirci — CMO Turkey
Bahadir Berk Tekin — Head of Business Analysis and Tax Department

1. Customer Journey Analytics

Allianz is a German multinational financial services company headquartered in Munich, Germany. Its main fields of activity are insurance and asset management. The company is one of the world's largest insurers and financial services groups.

Overview

Allianz's core business is insurance and asset management. They needed to collect data and combine it into a single dashboard.

Use Cases Example

Retrieving all data from Google Analytics & Adjust.
The insurance is to match the deduplicated User IDs on the platform with the identifiers used to transact.

Using the B2Metric IQ Customer Journey Predictive Analytics platform, Allianz learned what actions customers took through its app and sent them personalized in-app push notifications, SMS, email or phone call.

Challenge

The biggest challenge for Allianz was not being able to track the digital customer journey for the My Allianz mobile app. They have different data sources they follow for different perspectives on the journey.

How it works

Insurance Carrier
Secure and trusted insurance data foundation.
Ingestion of Multiple Data Sources
Collecting data from multiple internal and external sources.
Hyper Personalized Intelligent Insights
AI/ML models uncover deep insights tailored to each customer.
Customer Micro Segments
Smart segmentation that understands every customer uniquely.
Marketing and Sales Activities
Drive targeted campaigns, engagement and measurable business impact.

2. Agency Sales Forecast

Overview

Allianz's core business is insurance and asset management. They needed to collect data and combine it into a single dashboard.

Use Cases Example

Agency Sales Performance Forecast
Artificial Intelligence Driven Campaign Management Robot

Using the B2Metric AutoML Solution, Allianz obtained agency policy portfolio, future forecasts, and bid and campaign forecasts for all agents.

Challenge

Incorrect forecasting of agency sales and low forecast scores is one of the challenges Allianz Insurance faces. Another problem we solved is the low open rate for marketing campaigns.