B2Metric & eBebek Case Study

Retail omnichannel customer journey analytics

Advanced Ecommerce Analytics

Overview

eBebek, a prominent retailer specializing in baby products, serves families with a wide array of trusted items both in-store and online. As its digital commerce grew, eBebek partnered with B2Metric to optimize customer journeys, boost retention, and deliver a seamless, data-driven shopping experience with hyper-personalized touchpoints.

B2Metric equipped eBebek with advanced AI-powered CDP and analytics tools to:

Break down engagement and conversion by product category.
Compare CR/CTR metrics across campaigns and segments.
Streamline personalized journeys through the checkout funnel.

Web · Mobile · Store

Challenge

eBebek encountered key challenges in:

Category-Based User Insights: Limited visibility into how customer behavior differed across product categories.
CTR/CR Disparities: Ineffective performance tracking of campaigns by segment and channel, making optimization harder.
Checkout Funnel Drop-Offs: High abandonment rates without clear attribution to user or funnel stage behavior.

Benefits

Through automated journey analysis and AI-powered personalization:

eBebek reduced bounce rates and improved checkout completion.
CTR and CR rose through campaign-level A/B testing insights.
Funnel insights enabled smarter retargeting and faster user recovery.

Solution

B2Metric provided eBebek with an advanced AI-driven analytics platform, delivering:

CDP Implementation
Consolidated user data from app, website, and offline sources into a centralized platform.
Behavior-Based Segmentation
Mapped journeys by segment and product interest for targeted interventions.
E-commerce Performance Optimization
Enhancing KPIs through tailored analytics dashboards.
Funnel & Conversion Optimization
Analyzed multi-step checkouts with real-time CR/CTR dashboards per category.

Results

Conversion rates improved significantly through enhanced visibility and optimization of the checkout funnel.
Click-through rates saw meaningful gains thanks to insights derived from category-level performance analysis.
Cart abandonment was reduced through targeted, journey-aware remarketing strategies.
Customer lifetime value increased as a result of more relevant, timely, and personalized communications across channels.