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B2Metric & Gencallar Case Study

In partnership with Türk Telekom

B2Metric CDP Transformation & Campaign Orchestration

Advanced Retail Analytics

Gencallar storefront

Project Summary

Gencallar is a predominantly offline retail chain that offers customers credit and installment shopping through its TaksitCard financial product, while also working to grow its e-commerce channel.

Gencallar store interior

B2Metric is an AI platform built specifically for retail businesses that unifies offline and online customer data into a single clean profile, personalizes customer communication through AI-powered segmentation and multi-channel campaign orchestration, and automates risk management for financial products.

Project Goal

The goal of this project is to consolidate Gencallar's fragmented and duplicated customer data with B2Metric CDP into a single 360° profile per customer, build meaningful AI-driven segments from that profile to deliver the right message through the right channel, and apply personalized risk scoring for TaksitCard users to minimize financing costs.

Data & Campaign Architecture

Data Sources

  • Retail POS
  • SAP ERP
  • TaksitCard
  • E-commerce
  • Web / App SDK
  • B2Metric SDK (Server-Side)
  • Consent
  • Call Center

Customer Data Platform

Single Customer Profile · 360°

  • Data Cleaning

    Deduplication engine, ID resolution.

  • Behavior Tracking

    Offline & online journey tracking.

  • AI Segmentation

    Dynamic clusters, ML-based analysis.

  • Campaign Engine

    Orchestration, multi-channel triggers.

  • Financing Risk

    TaksitCard risk engine, limit optimization.

  • BI & Reporting

    Analytics dashboard, performance metrics.

Outputs & Integrations

  • CRM & SAP Data Flow
  • SMS
  • WhatsApp
  • Web Push
  • Email
  • IVR Outbound
  • In-App Notification

Campaign Management Engine

  • Segment-based triggers
  • SMS
  • WhatsApp
  • Web Push
  • E-mail · IVR · In-App

TaksitCard Risk Engine

  • AI risk profile
  • Limit optimization
  • Installment prioritization
  • Cost minimization

Customer Types

  • Offline Customer

    In-store shopper

  • Online Customer

    Digital shopper

  • TaksitCard

    Financing user

  • Anonymous

    Cookie visitor

B2Metric CDP consolidates the data coming from every customer type into a single, accurate, and up-to-date profile per individual customer.

Let's Connect
for More Impact!

Reach out to schedule a personalized demo or discuss a custom proposal.

www.b2metric.comcontact@b2metric.com
B2Metric AI-Native Customer Data Platform for Retail