Product Analytics & User Behavior Intelligence

Hipodrom.com is a leading digital betting and gaming platform, offering real-time horse racing and sports betting experiences to a rapidly growing user base across Turkey and the MENA region.

The Hipodrom horse racing app in front of a race

Overview

Hipodrom.com partnered with B2Metric to take user communication and analytics to the next level. By combining BigQuery data pipelines with GA4 event tracking, B2Metric delivered a unified platform that powers both real-time insights and AI-driven campaign personalization.

Unified Data Platform
Integrated multiple data sources into BigQuery for a single source of truth.
Real-Time Insights
Enabled real-time dashboards and monitoring for user behavior and campaign performance.
AI-Driven Personalization
Leveraged machine learning models to build smarter segments and deliver personalized user experiences.
Actionable Communication
Activated insights through automated SMS and push notifications to drive user engagement.

Use Cases

AI models for behavioral segmentation and predictive engagement scoring
Personalized SMS and push campaigns based on user habits, league preferences, and timing
Real-time triggers from in-app events to activate relevant messaging
Performance measurement and A/B testing to continuously optimize communication strategies

Challenge

Hipodrom.com wanted to increase engagement and conversion from their SMS and push notification campaigns, but struggled with:

Generic messaging that led to low acceptance and engagement rates
Limited user segmentation based on behavior or context
Inability to test and optimize campaigns in real-time

Solution

B2Metric implemented its AI-Native Customer Data Platform to power:

Behavioral segmentation
Based on user betting habits, timing, and platform usage
Dynamic content personalization
For SMS & push messages (e.g., user-preferred leagues, bet types)
Real-time campaign triggers
Based on in-app events and betting outcomes
Predictive modeling
To prioritize users most likely to engage

Results

By leveraging AI and real-time customer intelligence, Hipodrom.com achieved significant improvements across key engagement metrics, driving higher conversion and lower churn.

Metric	Before B2Metric	After B2Metric	Improvement
SMS Campaign Acceptance Rate	13.20%	17.40%	+31% ↑
Push Notification Engagement	10.50%	14.20%	+35% ↑
Opt-out Rate (SMS/Push Combined)	4.70%	2.10%	-55% ↓
Conversion per Campaign	+0.7x	+1.3x	+85% ↑

Higher Engagement
Stronger connection with users through personalized and timely messaging.
Lower Churn
Improved user retention with more relevant and valuable communications.
Better Conversion
Smart targeting and predictive insights led to more successful campaign outcomes.
Increased Revenue
Data-driven strategies drove higher ARPU and overall business growth.