Deep dives, customer stories and practical guides on customer data, analytics and AI.
Page 2 of 12
Every abandoned cart is lost revenue. But most e-commerce teams only find out after the session ends — when it's already too late to do anything about it.
Emincan Tetik1 min read
Data tells you what happened. Session Replay tells you why. Learn how to visualize user journeys, identify friction points, and debug errors in real time with B2Metric.
Emincan Tetik2 min read
Most companies collect data. Very few turn it into real insight. The gap between having customer data and actually understanding your customers is where most marketing and CRM teams get stuck. The data is there — in…
Emincan Tetik2 min read
Most companies can predict churn. Very few know what to do with it. Knowing that a customer has a 78% probability of leaving is only useful if it triggers the right action — the right message, through the right channel…
Emincan Tetik2 min read
Most digital marketing teams are running the same playbook they used five years ago. Pull audience segments from a CRM that updates nightly. Run paid campaigns against third-party cookie pools that are shrinking…
Emincan Tetik4 min read
This is a moment we're incredibly proud of. Türkiye Development Fund has officially announced their investment in B2Metric through the INVEST101 fund, established in partnership with TKF and ODTÜ TEKNOKENT.
Emincan Tetik2 min read
Most churn doesn't announce itself. There's no "I'm leaving" message. No cancellation survey with honest answers. The customer just... stops. Opens the app less. Ignores the email. Skips a week, then two. By the time…
Emincan Tetik3 min read
Every company today is investing in AI. Churn prediction. Customer lifetime value. Fraud detection. Demand forecasting. Models are getting more accurate.
Emincan Tetik2 min read
We just shipped Feature Test inside B2Metric CDP. Here's what it does and why we built it. Most product teams I talk to have the same release problem. You build something, you think it'll work, and then you ship it to…
Emincan Tetik5 min read
There's a screen in E-bebek's meeting room that never turns off. It's not a sales dashboard. It's not a revenue report. It's the B2Metric Product Analytics dashboard — and it's the very first thing their Product and UX…
Emincan Tetik3 min read
How funnel analytics gives ecommerce managers the conversion clarity they've been missing. Most e-commerce teams track conversion rate. A few track where conversion breaks.
Emincan Tetik3 min read
Every company today has dashboards. Product dashboards. Marketing dashboards. E-commerce dashboards. Customer analytics dashboards.
Emincan Tetik2 min read
