Deep dives, customer stories and practical guides on customer data, analytics and AI.
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We visited one of Turkey's largest eCommerce companies last week. Not to pitch. Just to listen. We sat down with their eCommerce Manager and Digital Marketing Manager and asked one question: "What's your biggest…
Emincan Tetik2 min read
Turning your Auto-ML scores into actionable event insights, without writing a single line of code.
Emincan Tetik4 min read
Every company I talk to has the same problem. They've invested millions in customer data. They have a CRM, a data warehouse, a loyalty system, an e-commerce platform, and analytics tools. The data is there. But when the…
Emincan Tetik4 min read
Last week, I sat across from the Digital Marketing Head of one of Turkey's largest insurance companies. She didn't open with budgets. She didn't open with features.
Emincan Tetik2 min read
Most analytics tools tell you what happened. Very few tell you where things broke — and almost none show you what happened next.
Emincan Tetik4 min read
There's a moment every product manager, growth marketer, and data analyst knows all too well. You open the dashboard, and instead of answers, you get... more questions.
Emincan Tetik3 min read
Most marketing teams are fighting the same battle every day. Disconnected systems. Fragmented customer experiences. Manual decisions about which channel to use, what message to send, and when to send it. By the time you…
Emincan Tetik3 min read
There is a truth in the marketing world we all know but sometimes hesitate to say out loud: If you can’t put your data into action, it’s just a fancy-looking report.
Murat Hacioglu2 min read
We all know the feeling. You sit down at your desk on a Monday morning, staring at Excel sheets, waiting for data lists from the IT team, and stressing over the question: "Who should we message today, and what should we…
Murat Hacioglu3 min read
Telecom operators run thousands of campaigns every year— top-ups, data bundles, roaming offers, device upgrades, retention journeys.
Murat Hacioglu3 min read
In a competitive market, generic marketing campaigns fail. Customers expect brands to understand their individual needs, but most marketing efforts are based on outdated segments and past behaviors. This reactive…
Can Dinlenç4 min read
The hotel industry thrives on repeat business, yet many hoteliers watch a steady stream of guests check out, never to return. A recent study revealed that acquiring a new customer can cost five times more than retaining…
Can Dinlenç3 min read
