Metrics
Define the metrics your experiments are measured on once, and reuse them across experiments.
Create a metric#
Open Metrics
Go to A/B Test → Metrics and click Create Metric.
Define it
Build the metric from your events — for example a funnel conversion rate such as Add-to-Cart Rate or Checkout Completion Rate.
Use it in an experiment
Select it as the primary metric when you set up an experiment. Metrics are calculated daily for the users who entered the experiment.
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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.