Campaign List and analysis
Track running and past campaigns and measure their incremental impact against a control group.
Campaign Optimization → Campaign List lists your campaigns. Open one to see its analysis.
What you see#
- Campaign information — dates, targeted segment, channel and campaign name.
- KPI cards — revenue per user, conversion rate, order frequency and AOV for the test group, with uplift vs. control.
- Campaign Performance Comparison — control vs. test on users, orders, revenue and conversion, with incremental lift.
- Conversion Rate Over Time — daily conversion for both groups.
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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.