ROAS / ADS Optimization
See ad spend, traffic and revenue from every ad platform on one screen and spot which channels pay off.
Filters#
Choose ad platforms (B2Metric, Meta, Google Ads), operating systems, campaigns and a date range at the top.
Metrics#
| Metric | Meaning |
|---|---|
| Cost | Total ad spend. |
| Sessions | Sessions attributed to ads. |
| Conversions | Conversions attributed to ads. |
| Cost per session | Cost ÷ sessions. |
| CPO | Cost per order. |
| AOV | Average order value. |
| Revenue / Net revenue | Gross and net revenue attributed to ads. |
| ROAS | Revenue ÷ cost. |
Each metric shows the change versus the previous period. Clicks by Source and Source Tables break performance down by ad source.
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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.