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Journey Orchestration

Design automated, multi-step customer journeys with a drag-and-drop builder and launch them on any channel.

Journeys with status counts and templates.
Journeys with status counts and templates.

Journey list#

The top of the page counts journeys by status — Draft, Scheduled, Active, Completed, Cancelled. Filter the list by status or search by name. Click Create Journey to start a new one.

Start from a template#

Templates such as Cart Abandonment Recovery, Wishlist Price-Drop Conversion, Win-Back, Post-Purchase Review & Cross-sell and VIP Tier Upgrade come pre-built. Open one to see how it works.

Cart Abandonment Recovery: audience → trigger → wait → push → wait → check condition → email or SMS.
Cart Abandonment Recovery: audience → trigger → wait → push → wait → check condition → email or SMS.

Build a journey#

An empty journey: add the first step from the function menu.
An empty journey: add the first step from the function menu.

  1. Add steps

    Click + New step and choose a function: a Trigger, a Check Condition, a wait, or a channel message.

  2. Branch

    Check Condition splits users into paths (e.g. converted vs. not converted) so each gets a different follow-up.

  3. Save and launch

    Name the journey, click Save, then Launch when it is ready.

Start from a segment

On any segment, click Create Campaign Flow to open a new journey with that audience already selected.

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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.