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Retention

Measure how many users come back after their first action — by day, week or month.

Weekly retention of purchasers over the last 30 days.
Weekly retention of purchasers over the last 30 days.

Read the cohort table#

  • Each row is a cohort: users who performed the event in that period, with the cohort size in Users.
  • Each column (Week 0, Week 1, …) shows the share of that cohort that came back.
  • Darker cells mean higher retention.

Options#

  • Daily Weekly Monthly — cohort granularity.
  • % / 123 — show percentages or absolute user counts.
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Screenshots captured from the B2Metric E‑Commerce demo workspace, October 2026.